Chapter 3 delves into how the audience has become much more involved in journalism.
The three key components to support this argument were new methods being used involving the audience:
• Crowdsourcing
• Open-source reporting
• Pro-am journalism
All three are very beneficial forms of connecting with the audience. It also however, places more responsibility on the journalist.
For example, every passionate Philadelphia Phillies fan knows that the team will have to decide what to do with star outfielder Jayson Werth once his contract expires after this season.
So it is useless for a journalist to write a piece only about the unfortunate situation. Instead, a solid journalist such as David Murphy tries to go deeper and get Werth’s opinion on it so the fans know where he stands. Sometimes this works and other times the response is the agonizing, “No comment.”
I thought the best point brought up in the chapter was about links to other media outlets. I completely agree with the argument that by media outlets loosening their stance on links to rival outlets is in fact, beneficial. As stated in the book, it is just like Google, everyone will want to go back to it, thus it seems logical.